The streaming wars have reached a crescendo with increased advertising, soaring prices and increased competition as platforms scramble to make profits and attract paying users.
With so many options available to consumers, the media landscape seems to be returning to the cable TV bundles of a few years ago. That’s exactly what streaming was trying to restore.
Monday, telecommunications giant Verizon (VZ) announced We offer ad-supported plans for both Netflix (NFLX) and Warner Bros. Discovery’s Max (WBD) streaming services in a $10 bundle, saving you over 40%.
This offer is available on Verizon my plan customers will start on Thursday. The company will also offer an additional bundle that combines an ad-free Disney+ plan with ad-supported Hulu, ESPN+, Netflix, and Max for $20 per month.
the news will come later wall street journal Paramount Global (PARA) and Apple (AAPL) are in early talks to bundle their streaming services at a discount, the company reported on Friday. Paramount declined to comment, and Apple did not respond to a request from Yahoo Finance.
The concept of bundles is not new. Companies in this space are doing it these days with their own services. For example, Apple offers Apple One, which combines Apple TV+ with other services such as Apple Music and Apple Arcade. This bundle was launched worldwide in late 2020.
On Wednesday, Disney, which also offers bundles with Disney+, Hulu and ESPN+, officially launched the domestic rollout of a one-app experience that incorporates Hulu content via Disney+. This is an effort similar to Paramount’s Showtime combination and integration. HBO Max and Discovery+ combined their services earlier this year.
There are also third-party bundles that automatically offer Paramount+ plans with ads to Walmart+ members. Meanwhile, Instacart+ customers can take advantage of Peacock’s ad-supported plans at no additional cost.Paramount too We have entered into a partnership It partnered with Delta Air Lines earlier this year.
“Everyone is trying to come up with something unique,” said Mark Boydman, partner and head of global media. solomon partnerstold Yahoo Finance about the bundle. “If you can bundle something in the consumer’s mind at an attractive price, it makes sense.”
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