NEWARK, January 1, 2024 (GLOBE NEWSWIRE) — The global mobile applications market will grow from US$ 206.73 billion in 2022 to US$ 206.73 billion by 2032, at a CAGR of 13.76, according to a report published by The Brainy Insights. It is expected to grow to USD 750.41 billion. % during the forecast period 2023-2032.
The growth of this market is due to the increasing population of mobile developers. This has increased the number of apps on the market. The mobile app industry is big and growing. Also, the mobile app industry has good revenues, and its revenues are skyrocketing even further.
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competitive strategy
In order to strengthen their market position in the global mobile application market, leading companies are currently focusing on adopting strategies such as product innovation, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.
• May 2023: Amazon.com Inc. plans to introduce mobile apps and video games developed by other organizations to its online store. It helps people because they don’t have to leave their experiences, such as games, the web, or augmented reality applications, to purchase real-world items. All these factors help organizations to gain market share in the mobile application market.
Market growth and trends
Mobile is overtaking the desktop. According to one article from 2022, mobile apps now account for approximately 65% of digital media time due to the rapid increase in the number of digital users. It will ultimately drive the mobile application market. According to another study in 2018, there were 4.021 billion users worldwide in 2018, an increase of 7% from the previous year. Similarly, the number of social media users worldwide in 2018 was 3.196 billion, an increase of 13% from the previous year. Similarly, the number of global mobile phone users in 2018 was 5.135 billion, an increase of 4% compared to 2017. Also, according to another source, smartphone users around the world downloaded about 60% more apps in 2017 compared to 2015. This means that approximately 2 apps are downloaded by one human on the planet every month. These sources easily suggest that mobile applications are growing rapidly. With the increasing adoption of digital-first business mobility solutions, technology leaders are driving advancements in mobile technology. Nowadays, people prefer using mobile devices compared to traditional systems, which is why businesses are moving towards mobile-first software solutions. Augmented reality and virtual reality will also be future trends. Therefore, new AV and AR apps will be coming to the market. This trend suggests that AI is improving the app experience for mobile users and making smartphones smarter. As technology advances, the Internet of Things (IoT) also improves, allowing people to use apps on their phones to turn on and off some home appliances, perform functions on their home security cameras, and more. I am. IoT is also being used in transportation. , healthcare, security, e-commerce, etc. Therefore, these fields require high-quality apps.
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Main findings
• In 2022, Apple Store segment dominated the market with the largest market share of 64.11% and market revenue of USD 132.53 billion.
The store type segment is divided into Google Store, Apple Store, and Other. In 2022, Apple Store segment dominated the market with the largest market share of 64.11% and market revenue of USD 132.53 billion. The number of Apple smartphone users is increasing globally, contributing to the growth of this segment.
• In 2022, the gaming segment dominated the market with the largest market share of 45.22% and market revenue of $93.48 billion.
The application segment is divided into gaming, music and entertainment, social networking, health and fitness, retail and e-commerce, etc. In 2022, the gaming segment dominated the market with the largest market share of 45.22% and market revenue of $93.48 billion. This market share is due to the rapid increase in the gaming population, especially in emerging economies such as India and China, which ultimately led to increased downloads and usage of mobile gaming applications.
Regional Segment Analysis of Mobile Application Market:
• North America (USA, Canada, Mexico)
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
• Asia Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and other South America)
• Middle East and Africa (UAE, South Africa, rest of MEA)
Asia Pacific has emerged as the largest market for the global mobile application industry, with a market share of 33.13% and a market value of approximately USD 68.49 billion in 2022. This largest share is believed to be due to the increasing usage of mobile apps in Asia. Pacific. Smartphones are rapidly becoming more popular, and access to the Internet has become easier. The top mobile app market in terms of number of downloads is China, with over 110 billion downloads in 2022, followed by India in second place with approximately 28 billion downloads. This is because the growing middle class population is driving the use of mobile apps in the region.
Report scope
base year | 2022 |
Forecast period | 2023-2032 |
Report scope | Revenue estimates and forecasts, company profile, competitive environment, growth factors, recent trends |
regional range | Asia Pacific, Europe, South America, North America, Middle East and Africa |
Market size (units) | 750.41 billion USD |
CAGR of mobile application market | 13.76% |
Target segment | Store types and uses |
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The major companies operating in the global mobile application market are:
• Practo
• Gameloft SE
• Microsoft
• Google LLC
• Amazon Inc.
• Xiaomi Co., Ltd.
• Netflix Inc.
• Cure Fit
• Apple.
• Ubisoft Entertainment
This study projects revenues at global, regional and country levels from 2019 to 2032. Brainy Insights has segmented the global mobile application market on the basis of the segments given below:
Global Mobile Application Market by Store Type:
• Google Store
• Apple store
• others
Global Mobile Application Market by Application:
• Games
• Music and Entertainment
• Social networking
• Health & Fitness
• Retail and e-commerce
• others
About the report:
The global mobile application market is analyzed on the basis of value (US$ Billion). All segments are analyzed on global, regional and country basis. The study includes analysis of over 30 countries by segment. The report offers an in-depth analysis of drivers, opportunities, constraints, and challenges to gain key market insights. The study includes Porter’s Five Forces Model, attractiveness analysis, raw material analysis, supply, demand analysis, competitor location grid analysis, distribution and marketing channel analysis.
About Brainy Insights:
The Brainy Insights is a market research company that aims to provide actionable insights to improve business acumen for companies through data analysis. We have robust predictive and estimation models to help our clients achieve their goals of achieving high-quality results in a short period of time. We offer both customized (client-specific) and syndicated reports. The repository of syndicated reports is diverse across all categories and subcategories across domains. Our customized solutions are tailored to meet our clients’ requirements, whether they are looking to expand in global markets or planning to launch a new product.
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