NEWARK, September 20, 2023 (Globe Newswire) — The global instant coffee market will grow from USD 13.44 billion in 2021 to USD 23.11 billion by 2030, according to a report published by The Brainy Insights. USD, is expected to grow at a CAGR of 6.21. % during the forecast period 2022-2030.
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Considering the hectic and hectic schedules of people today, food and beverages that are convenient, quick, affordable, and accessible are becoming increasingly popular. This will contribute to the development of the instant coffee market. Also, the antioxidants present in instant coffee enhance brain function, reduce the risk of disease, enhance liver health, and accelerate metabolism, thus attracting more consumers to the market. The market will develop as people become more aware of the benefits of instant coffee. Additionally, instant coffee comes in a wide range of flavors and variations. The growth of the instant coffee business has led to multiple market players entering the instant coffee sector, resulting in a highly fragmented market. With an oversupply of instant coffee, companies are competing more than ever to attract new customers and retain existing ones by introducing new products with different flavors and packaging. Additionally, innovative marketing techniques are increasing the popularity of high-end, premium coffee flavors. Coffee makers are also creating coffee flavors tailored to consumers’ regional tastes and preferences. The fact that instant coffee contains antioxidants that are good for consumers’ health is also a factor in the market expansion. Such initiatives expand the consumer market and provide profitable opportunities for sector participants. However, the presence of a large amount of acrylamide, which is harmful to humans when ingested in large quantities, may limit market development. Additionally, there are growing concerns about the addictive nature of coffee and its side effects when consumed in large quantities, which may pose challenges to market growth. Sending appropriate messages with thoughtful advice regarding coffee consumption can reduce constraints and challenges for market players.
competitive strategy
In order to strengthen their market position in the global instant coffee market, key companies are currently focusing on adopting strategies such as product innovation, mergers & acquisitions, recent developments, joint ventures, collaborations, and partnerships.
• Cusa Tea announced the development of Cusa Coffee in March 2020. Cusa Coffee utilizes the same evaporative dehydration method as Cusa Tea. Each box contains 7 instant packets, and each bag produces 8 ounces of freshly brewed coffee in less than 3 seconds. In April 2020, Cusa Coffee also introduced light roast, medium roast and dark roast flavors to the market.
• The Roastery Collection line was introduced by Nescafe in April 2021 as part of its efforts to provide consumers with the ‘artisan coffee flavor’ they have come to expect from coffee shops. The two Arabica bean-based instant coffee mixes, Light Roast and Dark Roast, are part of the Nescafé Gold Blend Roastery collection.
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Market growth and trends
The instant coffee market was experiencing steady growth even before the pandemic, but unlike most markets, the pandemic has had a positive impact on the instant coffee market. Pandemic lockdowns have spurred the development of homemade instant coffee drinks, cookies, ice creams, cakes, and other desserts. For example, during the early stages of the lockdown, the trend of making dalgona his coffee gained traction on social media platforms such as Instagram and Facebook. Additionally, continuous improvements in the quality and variety of instant coffee are stimulating the market. As consumers shifted to online shopping to avoid contact, many market players launched their products online, significantly contributing to their sales and revenue.
Main findings
• In 2021, the spray drying segment dominated the market, registering the largest market share of 56% and market revenue of 7.52 billion.
The type segment is divided into spray drying and freeze drying. In 2021, the spray drying segment dominated the market with the largest market share of 56% and market revenue of 7.52 billion.
• During the forecast period, the pouch segment is expected to grow at the fastest CAGR of 8.29%.
Packaging formats are divided into sachets, pouches, jars, etc. During the forecast period, the pouches segment is expected to grow at the fastest CAGR of 8.29%.
• In 2021, the supermarket/hypermarket segment accounted for the largest share of the market at 55% with market revenue of 7.39 billion.
The distribution channel segment is divided into supermarket/hypermarket, online, BtoB, convenience store, etc. In 2021, the supermarket/hypermarket sector accounted for the largest share of the market at 55%, with market revenue of $7.39 billion.
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Regional Segment Analysis of Instant Coffee Market
• North America (USA, Canada, Mexico)
• Europe (Germany, France, UK, Italy, Spain, Rest of Europe)
• Asia Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and other South America)
• Middle East and Africa (UAE, South Africa, rest of MEA)
Europe has emerged as the largest market for the global instant coffee market, with a market share of approximately 35% and market revenue reaching $4.7 billion in 2021. Asia Pacific is expected to become the largest market during the forecast period. The instant coffee market in Asia Pacific is rapidly expanding. In the Asia-Pacific region, China, Japan, and Vietnam dominate the instant coffee market. Considering the busy lifestyle of the population, the demand for ready-to-drink products is increasing, driving demand in the region. Spray-dried instant his coffee is the most popular product in the region. However, demand for higher quality freeze-dried premium coffee is also increasing. The expansion of supermarket/hypermarket chains such as Reliance, Big Bazaar and D-Mart is a positive development for the instant he coffee market as maximum sales are earned through these distribution channels. These products are affordable, readily available, easy to manufacture, and available in a wide variety of flavors, which fuels the market growth. Due to its low caffeine content and high antioxidant content, it is expected to attract health-conscious consumers and expand its market.
The major companies operating in the global instant coffee market are:
• Jacobs Dawe Egberts
・Craft Foods Co., Ltd.
• MATTHEW ALGEE & COMPANY LIMITED.
• Nestlé SA
・Starbucks Co., Ltd.
• Strauss Group Co., Ltd.
• Tata Consumer Products Ltd.
• Cibo Coffee International Co., Ltd.
• Trung Nguyen
• Unilever PLC
This study forecasts global, regional, and country revenues from 2019 to 2030. Brainy Insights has segmented the global Instant Coffee market on the basis of following segments:
Global instant coffee market by type:
• Spray drying
• freeze dry
Global instant coffee market by packaging:
• Sachet
• Pouch
• bottle
• others
Global instant coffee market by distribution channel:
• Supermarket/Hypermarket
• Online
• B2B
• convenience store
• others
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About the report:
The Global Instant Coffee Market is analyzed on the basis of value (US$ Billion). All segments are analyzed on global, regional and country basis. The study includes analysis of more than 30 countries in each part. The report offers an in-depth analysis of drivers, opportunities, restraints, and challenges to gain key market insights. This research includes Porter’s Five Forces Model, attractiveness analysis, raw materials analysis, demand and supply analysis, competitive position grid analysis, distribution, and marketing channel analysis.
About Brainy Insights:
The Brainy Insights is a market research company that aims to provide actionable insights to improve business acumen for companies through data analysis. We have robust predictive and estimation models to help our clients achieve their goals of achieving high-quality results in a short period of time. We offer both customized (client-specific) and syndicated reports. The repository of syndicated reports is diverse across all categories and subcategories across domains. Our customized solutions are tailored to meet our clients’ requirements, whether they are looking to expand in global markets or planning to launch a new product.
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