China’s fragrance market is experiencing remarkable growth due to factors such as increasing disposable income, changing consumer preferences, and growing awareness and appreciation of fragrances.
“It’s very interesting to see the market evolving so quickly, I have to say especially in the fragrance area…Maybe a year ago, the Chinese were very, very interested in this area. This category is accelerating at an incredible pace, and even their preferences are accelerating. ” Coty CEO Sue Nabi said:
She highlighted that China’s fragrance category is growing at a rate of 6%, more than double that.
Coty owns and manages a number of well-known fragrance brands, including Hugo Boss, Chloe, Calvin Klein, Marc Jacobs, and Gucci.
Nabi noted the recent launch of Burberry Goddess, a gourmand vanilla fragrance and the first refillable Burberry Goddess.
“We launched Burberry Goddess in this country a little later than other countries because we thought this innovative scent was a really bold scent, and the response was outstanding. We are number 6 on Sephora, a position we have never achieved with any of our fragrances in this country.”
She added: “Burberry Goddess is still in its infancy in this country, but we believe it will be a game-changer.”
Apart from Burberry Goddess, the company sees a huge opportunity to enter China’s niche fragrance market.
“These fragrances account for almost a quarter of the Chinese market today, which is 2.5 times larger than those found in other parts of the world.”Navi said.
makeup and skin care
Apart from fragrances, Coty has also been successful in the makeup sector, growing faster than 10% of the makeup market, thanks in large part to Gucci and Burberry.
One of the big trends in this field is that the line between color cosmetics and skin care is becoming increasingly blurred.
“There, it’s all about face makeup. Because, again, the makeup category is ‘skin conditioning’ and everything that has a good combination of pigments and skin effects, everything has to last a long time. Besides the fact that it should be, it’s clear that it’s what people are looking for. wear. “
On the other hand, China’s skin care market is slightly negative. But it still represents “.”It accounts for the majority of sales.” Regarding Koty, Navi emphasized.
The driving force behind Coty’s skin care business in China is: Lancaster and its Ligne Princiere line.
“Our brand is doing well there, especially Lancaster, which is our main brand in this country. Especially online, the brand is growing month on month and we continue to have momentum. As you may recall, our company started with Ligne Princiere, but now after Ligne Princiere we are focusing on suncare because the brand is seen as the epitome of luxury suncare protection.”
